RTL+
RTL+
Jauch is
doing it too
DER JAUCH
MACHT’S AUCH
DER JAUCH
MACHT’S AUCH
rise
RTL+ becomes the new RTL
RTL+ becomes the new RTL
RTL+ becomes the new RTL
think
The biggest opportunity lay with people who already loved watching RTL. As a rather conservative audience, we needed to find a way to convince them of the extra value RTL+ had to offer.
The biggest opportunity lay with people who already loved watching RTL. As a rather conservative audience, we needed to find a way to convince them of the extra value RTL+ had to offer.
create
On the one hand, Günther Jauch is RTL's most popular face. On the other hand, there have been millions of campaigns featuring him. That contradiction became the idea. Because simply saying "Even Jauch Uses It" isn't enough, says Günther Jauch.
On the one hand, Günther Jauch is RTL's most popular face. On the other hand, there have been millions of campaigns featuring him. That contradiction became the idea. Because simply saying "Even Jauch Uses It" isn't enough, says Günther Jauch.
On the one hand, Günther Jauch is RTL's most popular face. On the other hand, there have been millions of campaigns featuring him. That contradiction became the idea. Because simply saying "Even Jauch Uses It" isn't enough, says Günther Jauch.
